Digital Media:Finding the Right Fit for Your Company

Many executives are confused what form of digital media to use when?

Here's my take:
If you are in the following fields:
Fashion, Beauty: Use Instagram,  Pinterest then link your physical publication from those posts. Also use You Tube  and Periscope for tutorials and to livestream your Fashion Shows or Product Launches.

We no longer do Beauty Spots on this blog because most people want instant pics that they can go to the store easily and purchase so we use Instagram instead and it is a win/ win every time.

Media: Gaming, TV,  Movies:
Use Snapchat and the Vine for teasers for future releases and to purchase products and movie tickets, For Contests Twitter gets the most traction among Millienials and Gen Z.

Automotives: Cars, Bikes, Motorcylces
Instagram linked into a You Tube  or Vine video.
Twitter is great for specials and to reach a wider audience that has a link to the new comercial.

Many companies use Facebook for mass promotions and Twitter for paid advertisements, but your social media person should know the demographics of each. Are you a luxury company trying to promote a new product line most likely your consumers are savvy to the new forms of social media.

So after R and D comes out with that product really examine and target what forms of social media will give you the best ROI based on industry.

Cheers to the proper use of social media.

Comments

Post a Comment

Popular posts from this blog

Top 5ive Online Sites

 I am all for online shopping, click, click... Today, I am choosing the Top Five sites for online shopping all for very different reasons. 1. Gilt.com  Everyone has heard of them by now, the reason why they snag the top spot is for "Gilt City" offers, Gilt Taste Gilt Home, and of course Gilt Women offerings. "Gilt City" offerings are truly one of kind experiences, and the deals that I have gotten in on, were well worth the money. One deal was a Book Party for Peggy Post at Michael C. Fina, not only did participants get the New Book on Etiquette by Peggy Post, participants where given a 15% discount at Michael C. Fina and the experience of a book party with Peggy Post. "Gilt Taste"  I planned my entire gratitude party using the majority of findings on Gilt Taste, the pricing, shipping charges, and scheduled date of delivery were all fair and accurate. "Gilt Home" offerings I used for my party favors with their candle blowout sales and c
Read more

Waterford or Lenox Anyone??

Hope everyone has recovered from budgeting 101, yesterday. Today, we enter the fine world of crystal and china. You know the stuff that your girlfriend puts on her bridal registry, gets it, but serves you on paper plates. Anyway, one day I was scouring around the Internet to price some crystal flutes. I came across a great, great deal! In the world of crystal and china- Bacarat- the most famous and expensive, waterford.com , and  lenox.com The price points can run from 5,000.00 to a basic Bacarat vase to 150.00 for a leaded crystal flute from waterford.com . In terms of china, my sister's  lenox.com full service china set that I have yet to eat off, which was 10 plus years ago, cost about a month's rent. Anyway, back to the deal-- I was on the  waterford.com site which was absolutely breathtaking, then I noticed the discontinued section, click, click-- 4  waterford.com flutes for only $35.00. What?? I then asked someone else to read the price and description, just
Read more

Men's Grooming : Luxury

NYFW Men is literally right in three weeks,  so how does a male model keep his hair camera ready? We did some research on the best products that would keep a man 's hair camera ready. Julien Farel Salon This salon has the best anti aging haircare products for men. They also do all of the models for the Nick Graham Show. Those models are the best! Martial Vivot We came across this salon on the side of MOMA in June for the annual French Wink   Father's Day Event. This salon has the best hair care products in terms of being all natural. The manager explained to me  mass market products are okay, but as a man ages the harshness of the products causes premature hair loss. Wow! Who knew... They also sell their products at Barney 's, in addition to the salon. John Allen Salons They have the coolest vibe in Saks,  in terms of high profile salon. To get that ultimate surfer look the pomade is amazing with out being heavy or greasy. For luxury hair care service and products,
Read more