New Products to Fill A Need
Last night at FIT was a great panel on building a business in the beauty industry. I know with so many brands, another company. Although there are tons of brands, there are few that cater to the multicultural women. Two make up reknown make up artists, AJ from AJ Crimison Beauty, who after 15 years has glammed up the best on the red carpet launched his own brand. AJ Crimison Beauty has over 15 shades of foundation to match every skin and undertone, in the multicultural market. The multicultural consumer spends over 750 million dollars a year in beauty products and is growing upwards to 7.6 trillion by 2020. AJ 's secret sauce is not just e commerce, but traditional marketing methods such as panel discussion with other industry leaders. He is all about collaboration, especially in his industry. Also, he knows is craft and where his demand for repeat and new customers are, he goes to them and does traditional road shows. Of course he is on Instragram and the event was live st...