Style Collective: Digital Landscape Arrived
We're back... We covered Fashion Month in NYC and it was amazing!
All I can say is expect to see ultra feminine, loads of sequins and people expressing their cultural point of view.
The event that really put things into perspective for us was Style Collective, the bloggers event that kicked off Fashion Week.
The Reality of the New Digital Landscape:
Bloggers from all over the country was there and ready to be seen and heard!
Many of the bloggers are new, some in college, some taking blogging as a college course and others who just wanted to get into the shows for free.
Well, it is true that the digital landscape is far out pacing traditional media, when I started five years ago, I was laughed out of NYFW and the only events I could go to was Tech events.
Now, bloggers are getting major book deals, endorsements, and they are far out pacing the traditional celebrity in many ways.
There will always be sports hero's because you can replace tennis, soccer, or football... so sports will continue to see a rise as people start to solidify their own tribes, but bloggers are going to replace many digital publications in the near future.
Style Collective:
Style Collective was started by Annie Spanno who was bullied out of her dream job as a product developer a few years ago and noticed a need for bloggers to join and come together, thus Style Collective was born, SC has chapters all over the country and the big culmination is the SC NYFW Party.
What I loved about the party that there were 5 or 6 carefully selected brands who were available through their gift bags or product demo's, at the party it was a party with great music, food, wine, tattoos, and just a great vibe of meeting people from all over the country.
The brands did follow up with every participant there, which was amazing! They offered full size products of course for brand awareness on your social media channel, which is fair game but they were not overly aggressive and wanting to push product, you get turned off.
Style Collective is a great investment in any bloggers career because not only do you get exposure to brands, but you get to be a part of a profession that is growing exponentially.
Thanks SC for not only having a great party, but giving bloggers the tools to make things so simple.
Cheers!
All I can say is expect to see ultra feminine, loads of sequins and people expressing their cultural point of view.
The event that really put things into perspective for us was Style Collective, the bloggers event that kicked off Fashion Week.
The Reality of the New Digital Landscape:
Bloggers from all over the country was there and ready to be seen and heard!
Many of the bloggers are new, some in college, some taking blogging as a college course and others who just wanted to get into the shows for free.
Well, it is true that the digital landscape is far out pacing traditional media, when I started five years ago, I was laughed out of NYFW and the only events I could go to was Tech events.
Now, bloggers are getting major book deals, endorsements, and they are far out pacing the traditional celebrity in many ways.
There will always be sports hero's because you can replace tennis, soccer, or football... so sports will continue to see a rise as people start to solidify their own tribes, but bloggers are going to replace many digital publications in the near future.
Style Collective:
Style Collective was started by Annie Spanno who was bullied out of her dream job as a product developer a few years ago and noticed a need for bloggers to join and come together, thus Style Collective was born, SC has chapters all over the country and the big culmination is the SC NYFW Party.
What I loved about the party that there were 5 or 6 carefully selected brands who were available through their gift bags or product demo's, at the party it was a party with great music, food, wine, tattoos, and just a great vibe of meeting people from all over the country.
The brands did follow up with every participant there, which was amazing! They offered full size products of course for brand awareness on your social media channel, which is fair game but they were not overly aggressive and wanting to push product, you get turned off.
Style Collective is a great investment in any bloggers career because not only do you get exposure to brands, but you get to be a part of a profession that is growing exponentially.
Thanks SC for not only having a great party, but giving bloggers the tools to make things so simple.
Cheers!
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