Case Study: Allure Beauty Box
The July Allure Beauty Box had samples from prestige luxury brands.
If you never tried products such as Glam Glow, LA Mer, Estee Lauder, Allure gave you a chance to try what celebrities rave about.
So why was this so special?
Because it coincided with Nordstrom ' s annual Anniversary Sale. So, if you really loved that Glam Glow Mud Mask, or the Clinique cubby lipstick, and wanted more all you had to do was log on to Nordstrom 's website and get the product, but so many wonderful products such as Jo Malone was on sale that you spent more than you intended.
Also, if you went into any Nordstrom before a certain date you could get your own free sample of a Bobby Brown product.
Allure along with Nordstrom increased Web traffic and sales that not only contributed to the beauty products, but to other products. They also contributed to increased foot traffic because you had to go into their physical store to get the free sample, plus I am certain customers also bought other items at the counter as well.
Not only was this good for brick and mortar retailers, but for the magazine in terms of subcription and digital traffic to the website.
Cheers to a print publication that figured out how to increase subscription, digital traffic and increase revenue for a classic brick and mortar store.