Case Study : Eataly
It's Foodie Friday, so naturally we had to end with a case study on food.
The food establishment we chose is Eataly. It is a wonderful Italian marketplace and restaurants in one. It's the only place where you can get authentic olive oil, grilled puplo or octopus and get the freshest veal for authentic Osco Busco.
So, why does this make our case study, it makes our cases because one of the owners is Mario Batali, the world renowned chef and TV personality.
He knows how to select the finest products for this concept store and restaurants, however in terms of expansion and business development and operations, he realized that he needed the best business minds to do that without compromising what he knows best food.
Last spring at NYU he went to the business school and gave a wonderful presentation on his business, why the food and beverage industry needs MBA 's.
Most of the people in business school are looking to be a founder, Co founder and exit from the start up with a high seven figure pay out or be a unicorn.
And most people in the food and beverage industry have culinary degrees and work on products and the day to day operations of a food or beverage company.
Mr. Batali saw the opportunity to get the business minds that want to be in the food and beverage business, but didn't have the access to the industry because of lack of specific credentials and pitched to that group of people.
This is a classic example of knowing your strengths and knowing where to go to find compent people to expand your business.
Cheers to Mr. Batali the expansion of Eataly and a great Foodie Friday!