Why Specialty Boxes Are On the Decline?
A few short years ago everyone couldn't wait when their POPSUGAR, BIRCHBOX, or other specialty boxes arrived. I know at one point I was up to 10 subscription boxes with our monthly battle of the boxes posts. But as the market shifted people really don't like subscription boxes anymore and here are some reasons: 1. If you live in a major city then you can go to any store and get the same products without shipping and handling. 2. Many people choose to go shopping now to determine if the shopping experience including customer service was worth spending money on that product, which most beauty brands give to subscription boxes. 3. Customers know when beauty brands that were "stale" are trying to rebrand themselves by giving beauty samples or promotional items to vendors. 4. Certain customers express that they would love to see new products and gift cards not coupons to retailers, without knowing that many new businesses can't afford to give away anything ...