Book Report: Dear Preston

We still have a few more months in the year to accomplish your business goals.

If starting a business was one of them this book comes highly recommended.

Dear Preston is written none other than the special event guru Preston Bailey. When Oprah had her daytime show, he did her events, his clients are a whose who in the industry.

But, you aren't opening up a catering, event planning, or creative business. So, even if you are opening up a fashion, tech, or bio- tech business this book, is a must read.

He addresses:
1. Giving to get ahead.
2. Dealing with unethical "potential customers"
3. Really focusing on your brand. Who you are and how that is reflected in your business.
4. Dealing with your envy--seeing others get ahead--- we all have been on that rodeo.
5. Listening to your customer
6. Providing excellent customer service!!! Sadly most businesses fail because of poor customer service these days.

So, if you are ready to make a serious commitment to those year- end goals. Put, Dear Preston on your book list.

Cheers to a wonderful reading then putting those plans to action!

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